Dermaexel Anti-Estrias was developed as a new dermocosmetic product within Exelderma’s portfolio. The challenge was to extend the established Dermaexel identity into a focused anti-stretch mark proposition without losing the credibility, visual discipline and sense of safety already associated with the parent brand. The formula brings together the Growth Factors Complex, hyaluronic acid and vitamin C in a three-part product story that needed to remain understandable and consistent across packaging and digital touchpoints.
The engagement began with a product mockup and evolved into a launch-ready system for a product that Exelderma subsequently introduced to the market. Information architecture, mid-fidelity wireframes and responsive UI components were used to organise product information, causes and prevention, scientific studies, documented results, contact routes and purchase paths into a clear user journey.
The digital experience was connected to the existing social channels and the online store established during the first Dermaexel project. Implementation covered a PHP-based web environment using HTML5, CSS3, JavaScript, MySQL and phpMyAdmin, together with hosting preparation, cPanel configuration, DNS records, FTP deployment, HTTPS/SSL and production-environment setup.
