Branding · Packaging · Website · Social Media

Dermaexel Skin Repair

Dermocosmetics · Exelderma

A market-ready brand and digital communication system developed for a dermocosmetic repair cream formulated with five growth factors.

Dermaexel Skin Repair airless packaging and product presentation
The project

Dermaexel Skin Repair was positioned as a clean, credible dermocosmetic solution designed to support the skin’s natural repair process. The packaging was refreshed around a simplified visual language and the “5 Growth Factors Complex” seal, making the product proposition easier to recognise while reinforcing safety, scientific credibility and trust.

The MVP brought together the essential assets required for commercial communication: label and packaging design, a responsive multilingual website, mid-fidelity wireframes and a scalable social media system. The website organised scientific and product information in a simple, fast and intuitive experience, prepared for future e-commerce integration and communication in Portuguese, English, Spanish and German.

Across packaging, web and social content, the visual system created a consistent foundation for launch, education and ongoing market growth.

Product identity

Packaging that makes the product value clear.

The clean dermocosmetic direction, new airless packaging and 5 GFC seal connect product presentation, credibility and recognition in one coherent system.

Dermaexel Skin Repair product and packaging presentation
Digital experience

From structure to a multilingual digital experience.

Wireframes defined the information hierarchy and user journeys before the responsive website was developed for fast, intuitive access to product and scientific content.

Social communication

A scalable system for ongoing communication.

Social and campaign assets were organised into a recognisable system designed to support product education, professional content, case studies, testimonials and brand communication.