O Viking did not begin as a conventional wine brand. It began with a son’s wish to honour his father through an object that could be kept, shared and remembered. His Danish family, with close ties to Brazil, described him as a man with a commanding personality and an exceptionally generous heart. That contrast became the emotional centre of the project.
The identity was built around a custom Viking figure in which the face, beard, helmet and sword form one compact emblem. The sword creates a strong vertical axis, while Nordic-inspired inscriptions along the label edges add cultural character and reinforce a story of courage, resilience and legacy.
The result is a complete visual narrative, from logo construction and colour direction to typography, label design and realistic bottle mockups. Although the object is a bottle of wine, the design communicates something more personal: a bold and dignified tribute created to preserve the memory of the person behind it.
