Dermater entered the project with an existing logo and the foundations of a product, but without the wider system required to communicate, sell and scale the brand. Working in partnership with Exelderma, Au2vision helped transform that starting point into a connected brand ecosystem spanning physical packaging, digital experience, commercial materials and acquisition channels.
The work began with packaging exploration and visual mockups. The objective was not simply to make the product look more polished, but to establish principles for hierarchy, credibility and recognition that could later extend consistently across the website, print, events and social communication.
The website phase started with strategic and technical briefing, information architecture, navigation planning and wireframe thinking. The final experience was structured to progressively present product information, studies and professional applications, including communication around skin care and scalp recovery following hair-transplant procedures, without making the user journey unnecessarily complex.
The same system was extended into business cards, stationery, roll-up banners, flyers, event materials, clinical evaluation protocols and ongoing social content. This gave sales, education and communication activities one coherent visual and operational language.
The next phase connected brand building with measurable acquisition. Two Meta lead-generation campaigns were developed for distinct professional audiences, each supported by dedicated video creative and native lead forms. Campaign data was then consolidated into an interactive dashboard so performance could inform the next optimisation cycle rather than remain a static report.
